Sociable! Partners with RIDOH and RIBA in New Social Media Campaign
With over 2 billion, 800 million, and 330 million active monthly users on Facebook, Instagram, and Twitter respectively, there is no question that social media is becoming the go-to platform for marketing. Due to its convenience and accessibility, social media has become the public's preferred medium by which they consume information. In an effort to each a wider audience, the Rhode Island Department of Health (RIDOH) has collaborated with the Rhode Island Broadcasters Association (RIBA) and social media marketing agency Sociable! to help promote their new health campaigns. Screen shot from one of the RIDOH STD commercials "After careful research, we found that the Rhode Island Broadcasters Association partner stations have roughly 2 million followers collectively across all their social networks," said John Methia, Co-Founder and Executive Producer at Sociable! "With such a large subscriber base, we knew that there was great social media marketing